Emotion by DesignFor decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of

Packed full of vibrant flavours

it's headed by Cassie's new boss

the Holy Roman Emperor

The fate of the empire may rest in his hands and the dragon's too

The Captain doesn't take himself too seriously

in the shadow of the atom bomb and the Holocaust

she's not free of him yet

Yet at 33 he called time on his England career

the authors show how history becomes a far more interesting place once we learn to throw off our shackles and perceive what's really there

An hour later

Elissa isn't the first girl he's found inside the Memory Wood

fierce debate - and brilliantly uses them to tell her own story