Strategic Thinking for Advertising CreativesStrategic thinking is central to creating a successful advertising campaign yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief it offers a simple clear universal template against which the student or young creative can map his or her current project and learn to understand the key elements

It started with a cash drop by an English spy in occupied Paris in 1944

whose goal is to defend humanity from the threat of the Ruby Eyes

Tis the worst season to be single

but once a bookworm

Cornel West

Hillary Clinton Haiku will not only help you make the right informed decision at the polls--whatever that may be--but it will also help make the vast contemporary machine of politics glass ceilings and scandal a little easier to swallow

addressed to those currently affected by a mental health condition

his goal was to promote economic opportunity for all Americans

We are prisoners of the past

Are they hunting treasure and getting into playground games

conflict behavior

Many companies assume they must - yet the long-term damage often outweighs the short-term boost